We created a hybrid web and mobile app experience that guided press and VIPs through a rich and immersive virtual event.
After punching in their ticket code, guests were placed at the concession stand where a bartender showed them how to make a mocktail using ingredients received in a mailer ahead of the event.
The film ended on a dynamic animated page where guests could explore all of the razr's cutting-edge features.
We developed the first-ever virtual event that utilizes mobile VR technology to take guests beyond the bounds of their computer screens.
The site synced up to a mobile app so that guests could move from room-to room on the site, while immersing themselves entirely into each new experience using their razr.
P.L. created six augmented reality filters which were uncovered in the event's After Party, allowing guests to instantly share their experience on Instagram.
