Showtime
2020
Strategy,
Web design & development,
User experience & interface,
Video production
Shelter PR
Showtime
Showtime
Puppy Love partnered with Showtime and Shelter PR to host virtual premieres for two of the network's newest series, The Good Lord Bird and Your Honor.
Both series feature an all-star cast whose presence at any premiere would be exciting enough. But P.L. leveraged the digital experience to bring audiences closer to the actors than ever before...
The integrated virtual event started by entering a secure login which gave access to sneak peek trailers and behind-the-scenes content.
P.L. introduced the "Actor's Only" chat, which gave the audience an intimate view into the actors’ off-screen lives, as well as the opportunity to join them in their friendships, excitement, and insider knowledge of the show.
After the premiere, the cast gathered together for an engaging Q&A.
At the end of the evening, a customized landing page encouraged guests to share their experience on social.
With each virtual premiere, Showtime generated hundreds of posts and thousands of unique impressions.
The events attracted thousands of attendees, more than quadrupling the number of guests that Showtime might have seen at an in-person premiere.
The experiences boasted of an average active-user time of 1 hour and 22 minutes, entertaining visitors more than 100X longer than the average website.
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