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Patrón

When Patrón launched their new line of tequila, Extra Añejo, they looked to us to bring the highlands of Jalisco, Mexico to life by creating one of the very first mobile augmented reality applications available to consumers.

Using their phone, users start by planting their own virtual agave plant on any flat surface or bar and watch as virtual Jimadors nurture the agave into Hacienda Patrón.

The app brings the story of Patrón directly into consumers' homes, allowing users to engage with a bartender who highlights tasting notes and shares how the world's most famous tequila is produced.

We also equipped the app with a screenshot and share function to easily allow our users to spread the word.

The app gave premium tequila drinkers an immersive experience that would inform them and give them the opportunity to purchase tequila from the click of a button.

Within the first few months, the app was downloaded more than 50,000 times and has garnered millions of consumer impressions since its launch.

"This new and emerging augmented reality tool will now enable consumers to truly make the experience at Hacienda Patrón their own using hardware they already have, with sights, sounds and interesting information directly from our home in Mexico"

Patrón's Global CMO, Lee Applbaum, ADWEEK

Patrón

Client

Patrón

Year

2017

Disciplines

Strategy,
Augmented Reality,
App Design & Development,
Game Design

Agencies

M Booth

Credits

Midnight Commercial

Degenerate Ape Academy

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